- Search Engine Optimization (SEO)
- The Simple Facts Before You Pay Too Much
- Developing, designing and deploying Web sites is a very exciting and satisfying career. Meeting clients, understanding their aspirations and goals, and translating that into a work of functional art lures many gifted and talented people into this business. The Web appears deceptively simple—and it is in large part simple to utilize. The complexity of the Web is limited by the user's need to know. Developers, like your health care provider, spend countless hours reading fact sheets, networking with other developers and staying abreast with the state of the art.
- Search Engine Optimization is an over-heated term that costs businesses plenty once all of the hype is deflated. Outstanding Web development, keen design, and skillful deployment permits a site to glide to high search engine rankings without a large expense.
- Lofty search engine rankings are key to driving visitors with purchasing power to your site. Some Web designers compensate for poor design by promoting paid advertising and "click-through" ads. Buying ads is a serious consideration that should follow outstanding development—not prop-up a wanting design.
- Accessible = SEO
- Is your site accessible? This question oftentimes elicits, "I'm not sure how many blind people will visit my site." Google™ is blind. All web crawlers that index your site and point visitors to it are visionless robots. When a person with visual disabilities navigates the Web they are stymied by poor design, but unlike a robot, they may continue trying to uncover the information or products that they're seeking. Google™ and others are not this forgiving of a Web designer's negligence. Skilled developers know this. Sedona De3™ develops accessible sites that ease the way for disabled persons and opens your doors of commerce to the major and minor search engines without utilizing expensive "click-through" ads.
- Tables Are Great For Dining... And Data
- Ask your Web designer if they use tables or CSS to structure sites. These sort of conversations arm you with eye-popping insight into how simple it is to design Webs without considering what it takes to develop sound Web structure. Many Webs are developed with outstanding software that unfortunately follows an old school approach: Locking the visual elements and text into tables. Table design provides a "pixel perfect" layout that completely defeats organic SEO opportunities. Tables in Webs are for tabular data, such as numbers for scientific papers. When a screen reader or a search engine processes tables, it follows "table rules" that defeat uninformed design. Lack of structure—or incorrect structure—and accessibility issues, renders beautiful sites invisible to people who want to buy your products and services. Moreover, it's a matter of law when dealing with governmental agencies and bodies. Their sites are accessible—yours can be, as well. Who can see you if they aren't?
- The Amazing Disappearing Web Site
- Visual elements give a site appeal and "pop." Graphics are photos or other artistic elements that may convey ambiance or, in some cases, a visual description of a product or service. Locking informational text into graphics defeats search engines and screen readers. Care in development can mitigate this effect somewhat. Dazzling 3-D navigation buttons and text-rich banners vanish when clients with hand-held devices turn off graphics to reduce download costs on the cell phones and PDAs. Your hard-earned dollars spent on this level of design are defeated and lost on a huge market. If persons with high tech equipment cannot see your Web, who can?
- A Veiw Of You
- At Sedona De3™ we strive to give you the Madison Avenue look while keeping an eye on the hidden details that separates high–profit/high–visibility Web sites from those created by the well-meaning mom and pop start-ups that sell Webs from the dining room table.
- Ask us the tough questions. We want to see you soar!